Privacy Policy

Last updated: October 10, 2026

1. Who we are

Triple Crown Strategies Inc. ("iyuda", "we", "us") provides an AI operations platform for ecommerce and apparel brands. iyuda manages wholesale orders, drafts order updates and email campaigns, and a person on the client's team approves each action before it is sent or saved to another system (the "Services").

This policy explains what personal information we collect, how we use it, and the choices you have. It covers our website at iyuda.ca and our app at app.iyuda.ca.

2. Client data

Our clients are businesses. When a client uses iyuda, they may bring in data about their own customers, retailers and contacts (for example, emails and orders). We call this "Client Data".

For Client Data, the client is in control and we process it only on their instructions, under our agreement with them. If your information is in iyuda because a brand uses us, please contact that brand with any questions or requests. We will help them respond.

This policy covers the information we control ourselves: account holders, website visitors, and people who contact us.

3. What we collect

Information you give us

Account details: name, email address, company name and role.
Messages you send us, such as support requests or demo requests.
Files and content you upload, such as order files, product feeds and brand documents.
Billing details. Payments are handled by a third-party payment processor, and we never see or store your full card number.

Information from connected accounts
When you connect a tool, such as your email or email marketing platform, we access only what is needed for the features you turn on. You can disconnect any tool at any time in Settings.

Information collected automatically

Basic technical data such as IP address, browser type and pages visited.
Cookies needed to keep you signed in to the app.
On our marketing website (iyuda.ca), we use analytics and advertising tools. These help us understand how visitors use the site and measure and show our ads, including on other websites. You can block these cookies in your browser settings, or opt out of personalized ads at youradchoices.ca.
On our marketing website, we also use a visitor identification service. For some visitors in the United States, this service may match a visit to publicly available professional details, such as name, job title and company. We may use this to follow up with people who may be interested in iyuda. You can opt out at any time by emailing us, and you can block these cookies in your browser settings.

4. How we use it

To provide, run and support the Services.
To draft updates, orders and campaigns for your team to review and approve.
To keep the Services secure and prevent misuse.
To improve the Services.
To send you service emails, such as approval reminders and account notices.
To process payments.
To understand how people use our website, to advertise iyuda, and to reach out to potential customers.
To comply with the law.

We do not sell your personal information. We do not use your data or Client Data to train AI models, and our AI providers are not permitted to either. iyuda does learn from your team's edits and approvals, but that learning stays inside the tool, in your workspace, and shapes future drafts for your team. It does not train or change any AI model.

5. Google user data

iyuda's use of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements. Google user data is used only to provide the features you turned on. It is not used for advertising, not sold, not used to train AI models, and not shared except with the service providers needed to run those features, or when required by law.

6. Who we share it with

We share information only with service providers that help us run iyuda, and only as needed. These include providers of:

Hosting and data storage
Sign-in and account management
AI processing
Connections to the tools you link
Email delivery
Payment processing
Website analytics and advertising

These providers may use your information only to provide their services to us.

We may also share information if required by law, to protect our rights or others' safety, or as part of a merger or sale of our business.

7. Where your data is stored

We are based in Canada. Our service providers may store and process data in the United States and other countries, whose laws may differ from those where you live. We take reasonable steps to protect your information wherever it is processed.

8. How long we keep it

We keep personal information only as long as we need it to provide the Services, for the purposes described in this policy, or to meet legal obligations (for example, tax and billing records). When we no longer need it, we delete or anonymize it. You can ask us to delete your data at any time.

9. Security

We protect your information with industry-standard safeguards, including encryption. No system is completely secure, so we cannot guarantee absolute security. If you think your account has been compromised, contact us right away.

10. Your rights

Depending on where you live, you may have the right to:

Access the personal information we hold about you.
Correct it if it is wrong.
Delete it.
Withdraw your consent or opt out of marketing emails.

To make a request, email us at hello@iyuda.ca. We may need to confirm your identity first. If you are not satisfied with our response, you can complain to your local privacy regulator (in Canada, the Office of the Privacy Commissioner of Canada).

11. Children

iyuda is a business tool and is not intended for anyone under 16. We do not knowingly collect information from children.

12. Changes to this policy

We may update this policy from time to time. If we make significant changes, we will let you know by email or in the app. The date at the top shows when it last changed.

13. Contact us

Triple Crown Strategies Inc.
Attn: Privacy Officer
2015 Main Street
Vancouver, BC V5T 3C2
Canada
hello@iyuda.ca